Email Marketing Using ActiveCampaign

​​"Nobody reads emails anymore!"
If we had a dollar every time that we've heard someone say this... 

If used intelligently emails to your existing userbase can drive substantial education and action.​ Additionally, some of the best elements of media partnerships are targeted emails, generating far higher response rates than display media, social posts and native articles. 
​
 Email marketing is NOT dead, instead it has evolved substantially and rewards clever strategy and superior implementation and the best part is that it's very cost effective.

​We can help you devise a winning strategy, take full advantage of the Email Marketing capabilities of Active Campaign and make sure that your communications comply with your legal obligations.

Relevance Is King

Your customers have choices. Your customers are busy. Your customers get lots of email. This means that the communications you send have to be super relevant to generate a response. Relevant communications also help you build long term relationships with your customers and drive LTV (Life Time Value). 

Segmentation

One size does not fit all. Customers are different and require different information. By applying criteria to your contacts and grouping them together we can then send them content that is more relevant and generate desired responses. Examples are geographic location, interests, purchase history and more.

Dynamic Content​

Do you get emails from online stores that contain a list of products that you have no interest in purchasing? Chances are that content is NOT being sent dynamically and is being sent to large numbers of contacts. A sure fire way to increase response is to dynamically serve content that is up-to-date and relevant to the reader based on what we know about their preferences. 

In 2019 global open rates for Retail businesses dropped from 14.98% to 13.9%, the click-to-open rate remained high at 15.2%, 38% of US consumers report having been driven to action by email marketing

Triggered Emails

Example: If your customer leaves an item in their cart and does not complete checkout. Trigger a message. If a customer views a section on your e-commerce site 3x and looks at products between $100-$300, trigger a a mail with suitable inspiration and price drops and/or a discount. Getting creative with events that trigger emails is a great way to generate return visits, action and revenue. 

Great Design

Sending emails that are too sparse or too dense is sub-optimal. One design for every single customer might not be smart. Coupling great design with segmentation, dynamic content and triggered emails is a great way to stand out from the crowd and increase the relevance of communications, and that means better response.

Legal Compliance

We have extensive experience of producing campaigns that comply with the CAN-SPAM Act, the major piece of legislation that governs email marketing in the USA. We can guide you through the requirements and ensure that your outbound marketing conforms to the requirements. We can also manage your unsubscriptions to ensure they are never marketed to after opting out of communications. 

Get Started Now

Maximizing the value of your contacts and customers is something that should be part of any comprehensive growth strategy. Here is how we can help you get started sooner rather than later.

- Planning services to ensure your contacts and customers don't get too many or too little emails
- Audience segmentation planning and implementation
- Implementing a dynamic content strategy
- Defining and implementing a set of triggered emails
- Design and implementation of efficient and beautiful templates

​Contact Us

Find out more about how we can help you with all of your ActiveCampaign needs...

EMAIL inquiry@activecampaign.agency
PHONE +1 646 673 4164